hyunseo Lee

hyunseo Lee

hyunseo Lee

Product & Experience Designer crafting intuitive experiences across digital, spatial, and emerging technologies.

Product & Experience Designer crafting intuitive experiences across digital, spatial, and emerging technologies.

I design strategic brand identities that win trust, attract customers, and drive growth.

AI-powered styling assistant delivering personalized fashion recommendations

My shopping fairy

Product Design / AI Service

AI-powered styling assistant delivering personalized fashion recommendations

My shopping fairy

Product Design / AI Service

AI-powered styling assistant delivering personalized fashion recommendations

My shopping fairy

Product Design / AI Service

White branded cap with turquoise logo placed on fresh lemons in a red bowl

Medi pass

Brand Identity & Positioning

Modern sports supplement packaging tubes with bold typography and color-block design

Nois

Packaging Design & Brand Identity

Stack of modern books and magazine with minimalist cover design on leather chair

Somnify

brand identity

Pastel ice cream packaging design with retro typography on pink background

The building "LEEL"

Complete Brand Identity

Modern food magazine brochure mockup with bold typography and bright yellow accents

Lighting the way

Print Design & Editorial Branding

An AR art piece for the fantasy of being in the surrealistic imaginative world with a gigantic world of nature. The plants and flowers are excessively large along with the city buildings.

The garden

AR experience

Minimalist coffee can design in hand – black and white packaging with bold typography

can design

Packaging Design

White branded cap with turquoise logo placed on fresh lemons in a red bowl

Medi pass

Brand Identity & Positioning

White branded cap with turquoise logo placed on fresh lemons in a red bowl

Medi pass

Brand Identity & Positioning

Modern sports supplement packaging tubes with bold typography and color-block design

Nois

Packaging Design & Brand Identity

Modern sports supplement packaging tubes with bold typography and color-block design

Nois

Packaging Design & Brand Identity

Stack of modern books and magazine with minimalist cover design on leather chair

Somnify

brand identity

Stack of modern books and magazine with minimalist cover design on leather chair

Somnify

brand identity

Pastel ice cream packaging design with retro typography on pink background

The building "LEEL"

Complete Brand Identity

Pastel ice cream packaging design with retro typography on pink background

The building "LEEL"

Complete Brand Identity

Modern food magazine brochure mockup with bold typography and bright yellow accents

Lighting the way

Print Design & Editorial Branding

Modern food magazine brochure mockup with bold typography and bright yellow accents

Lighting the way

Print Design & Editorial Branding

An AR art piece for the fantasy of being in the surrealistic imaginative world with a gigantic world of nature. The plants and flowers are excessively large along with the city buildings.

The garden

AR experience

An AR art piece for the fantasy of being in the surrealistic imaginative world with a gigantic world of nature. The plants and flowers are excessively large along with the city buildings.

The garden

AR experience

Minimalist coffee can design in hand – black and white packaging with bold typography

can design

Packaging Design

Minimalist coffee can design in hand – black and white packaging with bold typography

can design

Packaging Design

Hi, I’m Hyunseo — an experience designer, world traveler, and someone who finds inspiration in people, nature, and stories.

Hi, I’m Hyunseo — an experience designer, world traveler, and someone who finds inspiration in people, nature, and stories.

Hi, I’m Hyunseo — an experience designer, world traveler, and someone who finds inspiration in people, nature, and stories.

get in

touch

get in

touch

Get in touch

Create a free website with Framer, the website builder loved by startups, designers and agencies.